A kinder way to plan
Instead of a giant, dusty checklist, you’ll answer one friendly question a week. Two minutes, max. Your answers grow into a clear, human plan. No doom, no guilt—just tiny steps that add up.
He had told me how he wanted to be buried. In one of the hardest moments of my life, that small detail gave me relief. I didn’t have to guess. I knew I was doing right by him.
I realized how powerful that feeling is—and how rare it is. Most families are left guessing about everything. So I wanted to build something that makes it easier for people to share what they want before they’re gone.
The weird part? Planning for ourselves is something almost nobody wants to talk about. Funeral homes are dark, brown, quiet, and sad. My generation doesn’t want to plan life’s final moment in a room that feels like a waiting area for grief.
We plan vacations down to the minute. Flights. Hotels. Restaurants. Activities. But somehow we don’t plan the one trip we’re all guaranteed to take.
As far as anyone knows, nobody really knows what happens after we die. So why does everything around it have to feel so depressing? Maybe the end of life isn’t just something to fear. Maybe it’s something we can prepare for with honesty, curiosity—and even a little humor.
When I Die™ exists to make that conversation easier. It’s a place to capture your wishes, your stories, and the details the people you love shouldn’t have to guess. And to do it in a way that feels human, bright, and maybe even a little fun.
Tatjana founded When I Die™ after realizing how much easier grief becomes when people leave clear wishes behind.