A gift to the people you love.

Make life easier for the people who care about you.

Start, and in 10 minutes you’ll have the essentials covered: who to call, what to do with your body, and how you want the party to feel. Your family won’t have to guess.

Private. Only shared with people you choose.

Keep adding tiny prompts over time—your plan grows as you go.

Try a tiny prompt

If your funeral had a vibe, what would it be?

“Outdoor, casual. Snacks required.”

What song should not be played?

“Anything by Coldplay.”

You’ve answered 3 questions

Your plan is blooming.

How it works

Three steps. You’re in control.

  1. 1

    Start with the essentials

    Most people finish the essentials in about 10 minutes.

    Who to call, where things are, what you want—so your family never has to guess.

  2. 2

    Shape your plan with prompts that sound like you

    Each answer becomes part of a clear, printable plan. Add as much or as little as you want. Change anything anytime.

  3. 3

    Share it with someone you trust

    Add a partner, sibling, or close friend. They won’t see anything until you share. We’ll give you a message you can send so it doesn’t feel awkward.

What you get

Prompts, a clear plan, simple sharing.

Short prompts with examples

Warm questions so you’re never stuck. Add as much or as little as you want.

A plan that sounds like you

Your answers become a human-readable plan your people can actually use.

Share when you’re ready

Private by default. Invite who you want and control what they see.

Why we built this

Things get chaotic when someone dies and no one knows what they wanted.

People are left guessing about funeral plans, documents, wishes, and personal messages. We built When I Die™ to remove that uncertainty—and to make getting it down surprisingly enjoyable.

“When my dad died, I was grateful he had told me how he wanted to be buried. In the middle of grief, knowing that one detail gave me real relief.”

— Tatjana, founder

“I started it as a joke and then realized… wow, my family would actually need all this.”